
Awareness and Accountability
Every situation has an aspect of safety, whether it’s running tests on a power line or walking in the grocery store parking lot. Safety is a mindset, and every day you must consciously decide to be within that mindset. I use the chair — or four C’s method — to draw attention to how to commit to the safety mindset. You cannot be fully aware of your safety if you aren’t fully carrying out each aspect.
Four C’s
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Care: The necessity of caring for your own and others’ safety. Without a concern for safety, you and everyone around you will be in danger. Similar to requiring everyone in your car to wear a seat belt.
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Commit: The requirement of putting safety above all other needs. It does not matter if it may be quicker to do things another way, you should always do things the right way. It may be more simple to rotate tires without a torque wrench, but it doesn’t mean it’s safe.
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Courage: The obligation to speak out when something is not right. Even if no one around you is speaking out, it’s your responsibility to say something to the right people. If you see a spill in a grocery store aisle, you tell a worker.
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Communicate: The demand to always know what you and others around you are doing. You must be aware and make others aware of any plans or changes to plans that occur. When you are walking around a kitchen with a hot pan, you let the people around you know you have a hot pan.
The Ripple Effect
Safety is not just an idea implemented in dangerous situations, but a personal responsibility to be carried out in every moment of everyday life in order to show up for the people around you. Prioritizing safety prevents trauma to yourself and to every single person within your life. Though I may have been a victim of falling out of the mindset of safety, the lesson I learned has carried me through every aspect of my life. After facing the consequences of my shortcut, I’m now able to live a somewhat normal life that involves playing golf, riding motorcycles, and camping with my family. Even in those moments, the personal responsibility of safety will always be on the back of my mind, so that I ensure no person around me ever has to go through what I did.
Gary Norland is a nationally recognized safety speaker whose life was forever changed by a preventable workplace accident. In 1992, Gary was electrocuted by a 12,500-volt power line, suffering severe electrical burns over 37% of his body and enduring more than 60 surgeries during years of recovery. Once a hardworking father and coach, Gary faced profound physical, emotional, and family challenges following the incident. Today, Gary and his wife, Jeanne, travel across the country sharing their powerful story to help others understand the true cost of unsafe decisions. Together, they deliver a compelling, real-life message about accountability, awareness, and the ripple effects of workplace injuries—reminding audiences that safety is not just a policy, but a personal responsibility.